Retail Salespersons Salary

SOC Code: 41-2031 • Source: Bureau of Labor Statistics, May 2024

Median Salary
$34,580
Mean Salary
$37,150
Employment
3,800,250
Entry Level (10th %ile)
$25,600
Top Earners (90th %ile)
$47,930

Pay Range Distribution

10th percentile
$25,600 25th percentile
$29,140 Median (50th)
$34,580 75th percentile
$37,850 90th percentile
$47,930

Retail Salespersons Salary by State

StateMedianMeanEmploymentEntry (10th)Top (90th)
Washington$38,350$43,68086,050$34,690$56,850
District of Columbia$37,800$42,8604,470$35,360$58,050
California$37,250$42,870352,860$34,290$53,780
New York$37,020$42,700233,740$31,610$59,040
Colorado$36,960$41,55074,640$30,940$50,560
Alaska$36,940$40,4307,790$29,880$51,450
Vermont$36,810$41,7607,930$29,960$52,330
Maine$36,460$40,43017,210$30,640$49,920
Massachusetts$36,320$40,53086,410$32,500$48,900
Oregon$36,140$40,23047,930$30,790$48,840
Hawaii$36,050$40,28018,140$29,450$54,540
North Dakota$35,670$38,91010,450$26,070$52,280
New Jersey$35,630$41,33087,760$31,470$59,260
New Hampshire$35,440$38,91020,460$28,030$49,730
Connecticut$35,350$40,49041,890$32,640$51,220
Arizona$35,320$38,36088,490$30,070$46,790
Minnesota$35,310$38,09069,640$28,030$48,820
Montana$35,000$37,16013,500$27,760$49,040
Rhode Island$34,860$37,44011,460$29,440$49,150
Illinois$34,490$38,230132,880$29,580$47,880
Maryland$34,310$37,22072,010$31,200$45,510
Utah$34,300$38,60039,580$26,210$50,840
South Dakota$34,260$41,07013,070$27,630$64,070
Delaware$34,200$36,42013,470$27,800$47,070
Wisconsin$33,640$36,38067,610$26,360$48,260
Nevada$33,430$36,43041,880$27,030$47,590
Idaho$33,400$37,05020,670$23,380$48,010
Michigan$33,340$38,270111,210$25,620$49,700
Virginia$32,760$36,350101,260$26,910$46,850
Florida$31,950$35,640325,960$26,940$46,270
Kansas$31,670$35,72030,390$23,260$48,260
Wyoming$31,450$35,2709,190$22,790$48,650
New Mexico$31,360$34,55023,260$27,170$44,090
Missouri$31,250$35,44063,100$26,760$45,520
Tennessee$30,770$34,79085,810$22,670$46,640
Ohio$30,440$35,230127,070$23,520$47,180
Pennsylvania$30,410$34,320143,460$22,880$46,200
Nebraska$30,350$34,57022,820$26,390$44,900
Indiana$30,300$34,66082,400$22,830$46,190
Texas$30,130$33,580329,520$22,370$44,870
North Carolina$30,090$33,700126,060$22,550$46,080
Iowa$30,030$34,17037,600$23,160$46,080
Georgia$29,770$32,980142,520$21,930$44,640
Oklahoma$29,580$33,30041,590$21,830$45,670
Kentucky$29,450$33,27047,680$21,870$44,540
South Carolina$29,450$33,15069,010$21,880$44,410
Alabama$29,430$32,84060,330$21,760$45,010
Arkansas$29,420$33,07031,350$23,760$43,380
Louisiana$28,820$31,55051,540$21,160$44,490
West Virginia$27,910$30,22018,290$21,690$37,620
Mississippi$27,810$30,54036,330$20,770$39,860

Highest Paying Metro Areas

Metro AreaMedianMeanEmployment
Napa, CA$44,680$46,3702,140
San Jose-Sunnyvale-Santa Clara, CA$43,040$48,03017,420
San Francisco-Oakland-Fremont, CA$42,490$47,58037,380
Seattle-Tacoma-Bellevue, WA$39,180$45,26048,310
Santa Rosa-Petaluma, CA$38,760$45,2905,120
Kahului-Wailuku, HI$37,740$42,6602,350
Boulder, CO$37,720$42,4905,000
Mount Vernon-Anacortes, WA$37,700$44,8901,700
San Luis Obispo-Paso Robles, CA$37,510$42,7103,190
Denver-Aurora-Centennial, CO$37,500$42,28039,120
Vallejo, CA$37,450$42,6203,940
Bremerton-Silverdale-Port Orchard, WA$37,410$41,9702,650
New York-Newark-Jersey City, NY-NJ$37,350$43,740212,470
Longview-Kelso, WA$37,340$42,1201,040
Olympia-Lacey-Tumwater, WA$37,270$43,6803,050
Bozeman, MT$37,220$39,4002,240
Sacramento-Roseville-Folsom, CA$37,150$42,63022,240
Bend, OR$37,050$41,4603,290
Fairbanks-College, AK$37,050$40,9201,060
Anchorage, AK$36,980$40,7004,700

About Retail Salespersons Salary Data

This data comes from the Bureau of Labor Statistics Occupational Employment and Wage Statistics program. The median salary represents the midpoint — half of retail salespersonss earn more and half earn less. The 10th percentile represents entry-level pay, while the 90th percentile represents the highest earners in this occupation. Employment counts represent estimated total jobs in May 2024.

Understanding Salary Percentiles

Salary percentiles show how wages are distributed across workers in this occupation. The 10th percentile represents entry-level pay — only 10% earn less. The median (50th percentile) is the true midpoint of all wages. The 90th percentile reflects top earners, typically in senior roles or high-cost metro areas. A wide gap between the 10th and 90th percentiles indicates that experience, location, and specialization significantly affect pay.

Factors That Affect Pay

Several factors influence salary for this occupation. Location is one of the biggest — the same job can pay 50% more in a high-cost metro area like San Francisco or New York compared to a rural area. Experience matters significantly; workers at the 90th percentile typically have 10-20+ years in the field. Industry also plays a role — the same occupation often pays differently in finance, technology, healthcare, or government. Education and certifications can boost pay, especially in fields that require advanced degrees or specialized licenses.

Frequently Asked Questions

What is the difference between median and mean salary?

The median is the midpoint — half earn more, half earn less. The mean (average) is the total of all salaries divided by the number of workers. The median is generally more useful because it is not skewed by a small number of extremely high earners.

Do these figures include bonuses and benefits?

No. BLS OEWS data measures base wages and salaries only. It does not include bonuses, commissions, tips, overtime, stock options, health insurance, retirement contributions, or other benefits. Total compensation may be 20-40% higher than base salary.

How reliable is this data?

The BLS OEWS survey covers approximately 1.1 million business establishments across the U.S. and uses rigorous statistical sampling methods. It is considered one of the most reliable sources of occupational wage data available. Self-employed workers and certain agricultural positions are not included.

How often is this data updated?

The BLS publishes new OEWS data annually, typically in the spring for the previous May reference period. This page shows May 2024 data, the most recent release.